J&H Outdoors | Outdoor Gear, Footwear, & Clothing
189 Moore Dr, Lexington, KY 40503
https://jhoutdoors.com (859) 278-0730'Thoughtful Consumption'
Mishmi Takin is focused on promoting 'Thoughtful Consumption', an idea that high quality, long lasting products are good for both the planet and the wallet in the long term. A thoughtful life is a well lived life.
Brand Promise
“At Mishmi Takin, we don't make grand promises to change the world. For that, you have to act. Instead, we promise to make the best products possible in the most conscientious manner. We promise not to make Junk.”
Kapil Dev SinghFounder & CEO
Who we are
While hiking in the Mishmi Hills in Eastern Himalayas, Kapil Dev Singh realized that his high end, waterproof gear was not performing in the hot & humid conditions. This led to the birth of Mishmi Takin– a line of highly breathable and water repellent gear that could withstand the rigors of the rainy and humid tropics and still outperform in more temperate and dry environments.
How we do it
We start with a thoughtful design focused on consumer need, take premium quality materials sourced ethically and use the best, most ethical factories in the world to make products which deliver superior performance day in and day out. Then, we use a direct to consumer approach and get rid of retailer markups to provide you our premium products at a very reasonable price.
The Creator
Kapil is an entrepreneurial supply chain expert with a passion for the outdoors and public health. In his early career, Kapil focused on keeping pharmaceutical supply chains safe. Since 2011, Kapil has been working to improve access to life saving medicines.
Kapil was unable to find gear that performed in the hot and humid tropics of his native Himalayas or the West African forests. So, he created Mishmi Takin.
Kapil has run eight marathons. He loves hiking in the White Mountains of New Hampshire and mixing with the villagers in West Africa. He lives in Tampa, Florida with his wife and young daughter.
Kapil holds a Bachelors in Civil & Environmental Eng. from IIT, Delhi and a Masters in Supply Chain Management from MIT, Cambridge, MA.
Origin of Mishmi Takin
One day, the Forest God, Golo, came across an odd stone. Seeing no use for it, he threw it down on earth. Man found the stone and chiseled it till it started looking like an animal. When Golo saw the chiseled stone, he infused it with life and wanted to take it away. A tussle ensued with Golo grabbing the animal by its horns and Man pulling its tail. Soon, the tail broke off and God took away the animal by its now twisted horns. Since then, the animal, Takin, has been living far away from man in remote jungles, high up on the slopes of Himalayas.